3 Reasons You Should Invest in Event Marketing

Event marketing is a powerful marketing tool that provides customers with a real-time and tangible experience, unlike any other marketing method. Whether it’s a personal company event or part of a trade-show concept, events have historically been a successful method for companies to not only build brand personality but directly results in higher conversion rates….

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Some of the Best Moments From ASD Market Week Summer 2017

What happens in Vegas doesn’t stay in Vegas when you are a part of ASD Market Week. With over 2,700 exhibitors to discover, over 350 new vendors to explore and over 100 educational events to experience, attendees of ASD were equipped to experience a lot… as well as take what they learned and discovered back…

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10 Reasons to Attend Shop.org 2017

Retail is digital, whether you sell online, in a brick and mortar store or both. The reality is, consumers engage digitally as part of their retail journeys and as a result, merchants must respond to the increasingly changing consumer marketplace that leads customers from their retail research to their final point of purchase. Along the…

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How to Appeal to the Green Back-to-School Shopper

By Jasmine Glasheen, Generational Marketer for Retail Minded. As we soak up the last days of summer, it’s also time to start thinking about preparing for the back-to-school shopping season. Back-to-school is the second biggest shopping event of the year, and back-to-school shopping is expected to reach new heights in 2017. In fact, NRF predicts…

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Showroomers and Webroomers: How To Reach Today’s Shoppers

With the onslaught of the digital revolution, the nature of the retail industry has shifted. The days of simply walking into a store and making a purchase are seldom. Today’s shoppers, showroomers and webroomers, want higher transparency and more consumer options, making competition fiercer than ever. As a result, it is up to every retailer…

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