How To Beat The Competition With Mobile Location Data

Geographic information system (GIS) data already is used extensively by retailers for everything from site selection to reporting and business intelligence. But the addition of mobile behavioral data, in conjunction with cloud-based mapping programs, can uncover critical insights — such as shoppers’ activity before entering a store and their movements after leaving the store. Retailers…

Read on...

Five Tips For Maximizing Holiday Gift Card Sales

By Dom Morea, First DataWith the holiday season fast approaching, retailers big and small are scrambling for last-minute ideas to incentivize shoppers, increase in-store visits and gain a head start on the stiff holiday retail competition. Considering that the average number of physical gift cards purchased per consumer has increased over the last three years…

Read on...

In A Holiday Daze With All The Retail Holiday Days

By Debbie Hauss, Editor-in-ChiefBlack Friday. Cyber Monday. Small Business Saturday. Sofa Sunday. Singles Day. And what about Free Shipping Day? This year there already are more than 225 retailers participating in this promotional day that started in 2008.To me it’s all become too much. It feels like almost every day, starting before Halloween, is some…

Read on...

Amazon & You…Enemies With Benefits

By Greg White, Blue RidgeCommerce Has Changed…Changed For Good…And Changed For The BetterIn the days of Mad Men, brands pushed goods on consumers and presented a broad identity for consumers to aspire toward by choosing their product.To quote the Rolling Stones’ take on advertising;“…a man comes on and tells me how white my shirt can…

Read on...

How VR Is Shaping The Future Of Product Design And Consumer Experiences

By Kimberly Cooper, SpatialandIt’s no secret that over the past few years virtual reality (VR) has become increasingly influential across countless industries. Most recently, VR has emerged as a game-changer in the retail sphere, modifying and improving the consumer experience even as it enhances what brands already offer. Gravity Sketch is a case-in-point example of…

Read on...