Digital Personalization

By Timm Henderlight, SophelleWith all the different stimuli, options, mediums and content that customers are receiving daily, companies are searching for better ways to connect and engage with their audience. By some estimates, individuals are now exposed to over 5,000 advertisements in just a single day. So how best to reach customers with rich, relevant…

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Will The Amazon Acquisition Be Good For Whole Foods?

And Lessons Learned From A Grocery Home Delivery TrialBy Debbie Hauss, Editor-in-ChiefLook, I understand why Whole Foods agreed to be acquired by Amazon — the traditional grocery industry is taking a beating from all sides. Competition from non-grocery retailers, new technologies and strategies designed to meet the demands of today’s time-starved shoppers are taking over,…

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Curing The Epidemic Of Retail Bankruptcy: X-Data

By Mike Maughan, QualtricsDrastic changes have occurred in retail this year. In just six months, over 300 retailers have filed for bankruptcy, including Gymboree, Gander Mountain, Radio Shack, rue21, Payless and Gordman Stores. And the future appears uncertain for a number of others. While it’s easy to call online shopping the culprit, the numbers aren’t…

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Here’s Your Holiday Marketing Checklist

By Marissa Allen, WpromoteWith marketers already preparing for the 2017 holiday season, digital marketing firm Wpromote has outlined the most important steps to implement or consider before it’s too late. The most crucial advice for retail marketing managers is that they have until the end of September to prepare — otherwise, certain inventory, ad formats…

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Holiday Season Creeping Up On You? Brick-And-Mortar Stores Are Still Under Attack

By​ ​Nir​ ​Polak,​ ​Exabeam Year​ ​in​ ​and​ ​year​ ​out,​ ​retailers​ ​continue​ ​to​ ​be​ ​a​ ​top​ ​target​ ​for​ ​cyberattacks,​ ​According​ ​to​ ​the​ ​​2017​ ​Verizon Data​ ​Breach​ ​Report​,​ ​there​ ​were​ ​326​ ​reported​ ​data​ ​breaches​ ​in​ ​the​ ​last​ ​year​ ​alone.​ ​Online​ ​retailers​ ​are​ ​hit by​ ​the​ ​same​ ​types​ ​of​ ​attacks​ ​that​ ​other​ ​online​ ​firms​ ​receive,​ ​including:​ ​web​ ​application​…

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