Will The Best Buy Rebrand Be A Better Look?

Last week, Best Buy launched a branding refresh, including an updated Best Buy logo, a new look and feel with updated colors, photography and conversational language and a new tagline: “Let’s talk about what’s possible.” New commercials and digital videos highlighting the experience debuted May 13.The rebranding comes after the retailer completed a significant turnaround, having bolstered its stock…

Read on...

Digital: The Cornerstone Of Modern Pricing

By Srini Rajamani, Wipro Ltd.Pricing products can be challenging in the consumer packaged goods (CPG) industry. Mitigating pricing enables retailers to maximize profits, but that may not always be the goal. This is especially true in a world where retailers and CPG companies depend on each other to find and exploit “win-win” business opportunities out…

Read on...

Editors Share Top Takeaways From #RIC18

The 2018 Retail Innovation Conference has come and gone, but not without showcasing its fair share of content and insights from some of today’s greatest industry minds. C-level execs from Walmart, 1-800-Flowers.com, TechStyle Fashion Group, 99 Cents Only, Sleep Number, Boxed, West Elm, Overstock and Adore Me peeled back the curtain of their retail strategies…

Read on...

Helping Retail Employees Get Beyond Living Paycheck to Paycheck

By Chris Whitlow, EdukateNearly a third of all American workers bring their personal financial stresses to the workplace. For retail sales workers in particular, many are living paycheck to paycheck.This unique challenge creates an opportunity for employers to offer personalized solutions to address employees’ short-term financial stressors, to not only reduce absenteeism and lower turnover…

Read on...

The Retail Industry Is Facing New Disruptive Realities

By Stephen Wakeling, PhobioThe ubiquity of Amazon and recent announcement of the Toys ‘R’ Us closure offers a sobering glimpse of how the retail industry is radically shifting and transforming. Staying ahead of market trends and customer behavior is critical for any business to survive and thrive. However, retailers are facing new disruptive realities from…

Read on...