By Melissa Burns The retail business is tough. Thanks to the digital age and the internet, competition for users’ attention is at an alltime high. It’s no wonder that brands are continuously launching new campaigns. Being creative and accurate when it comes to launching new campaigns is crucial for a successful outcome. With that in…
Sean Byrnes, co-founder and CEO of Outlier, talks data and business intelligence and why both are critical for retailers striving to not only meet customer expectations but exceed those expectations.
Richard Piasentin, CSO and CMO at Accedian, shares research that illustrates customer experience is fast becoming a responsibility has largely shifted to the purview of the CIO.
Tom Litchford, head of worldwide business development, retail, for Amazon Web Services, provides insight on pain points for retailers striving to boost the customer experience and why inaction is the biggest misstep.
Nike has pulled sneakers and other merchandise bearing the logo of the Houston Rockets from store shelves in China. The move follows a tweet from the general manager of the team in support of anti-government protestors in Hong Kong. The National Basketball League’s business is valued at more than $4 billion in the Asian nation.
Amazon.com customers in Texas have been paying state taxes for items purchased on the site since 2012. That’s become standard practice across the country, with little to no real impact on purchases.
Marc Castrechini, vice president of product management for TSYS Merchant Solutions, offers up advice on why the smaller retailer needs to not only launching a loyalty program, but keep it generating enrollment and top-of-mind for customers.