Nebraska bank to end co-branded credit card with NRA

The First National Bank of Omaha has decided to end a co-branded card with the National Rifle Association (NRA) as a result of “customer feedback” it has received following the murder of 17 students and teachers last week at a Florida high school. The NRA has been criticized for a response that many see as…

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Showrooming 2.0: Turning Risk Into Reward

By Ryan Dee, Interactions“Will ‘showrooming’ kill businesses?” That was the headline five years ago as an increasing number of shoppers began visiting brick-and-mortar stores to try out products before ultimately purchasing them online. Back then, the ability to price shop in person but buy online was a real concern for brick-and-mortar stores. But as a…

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Why Marketing Relevance Matters In An Ever-Changing Marketplace

By Adam Roberts, VeraCentraIn marketing, “relevance” is the measure of how appropriate and valuable your product offer is to a given customer’s needs. Delivering relevance today requires a customer-centric (rather than a brand-centric) approach — one that starts with understanding the individual customer and works backwards to reverse-engineer an offer and comprehensive engagement strategy that…

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